I struggled for like 4 weeks with a 0.7% reply rate campaign, I learned everything I can in the last month and I'm starting to see results. I figured I'd share to help how I can, this space is insanely difficult to crack, so please pass the favor forward and share your tips too! Results were avging ~5% with 90% positive

This campaign specifically I sent auto-personalized Loom videos (which outperformed the text only variant of these emails) to companies running GTM motions to sell my marketing services
Here's everything I did 👇

Kept the copy INSANELY short

It followed this structure:

[Anchor] - Talk about their tools/problems/painpoints and offer a 1 sentence solution
[Solution] - Talk about how you can help in 1 sentence
[Social Proof] - Pull a recent win (XYZ client got XYZ results)
[Low Friction CTA] - "I made a video showing how you can do the same - can I shoot it over"?

Added Auto Personalized Looms

I obviously couldn't record videos for every single lead that replied - so used this tool called Ghostbracket to auto generate looms personalized for each lead with a single clip, and showing their website background, in the first reply (not first-touch)

This has been working insanely well in getting Positive Replies + Booked meetings
Before adding Video - Avg 20-50% Positive (more than half was 'unsub')
After - Avging 80-90% Positive Replies!!
I think this is primarily because it's such a Low Friction CTA ("Can I send a Video?"), and then being able to reply with a video automatically (I setup a subsequence in Instantly) in under 5 mins (since the video is auto generated) is an instant call booking or "tell me more"

Good Lead Generation

This is one of the most important levers.

I tested the same copy with two different lead sources (one from apollo, the other with a custom LinkedIn scraping automation).
- Apollo got a 0.7% reply rate
- The Scraped leads was 5.3%
I don't think there's a better A|B test than this to show - source your leads where nobody else is.

If you have any tips on how I can find more leads, please do share. This is my biggest painpoint.

I hope this helps you!! I'm also new to this, so if you have any tips, please do share.

Reddit Comments:

Are you using prewarmed domains or your own ones?

track me 4 u/abe17124 avatar abe17124 OP • 2d ago

I'm using prewarmed emails from instantly if thats what u mean :) 2 u/Fool_on_Cool avatar Fool_on_Cool • 2d ago

Are you using prewarmed domains or your own ones?

track me 4 u/abe17124 avatar abe17124 OP • 2d ago

I'm using prewarmed emails from instantly if thats what u mean :) 2 u/Last_Channel6190 avatar Last_Channel6190 • 2d ago

What service are you selling? 4 u/abe17124 avatar abe17124 OP • 2d ago

I'm selling LinkedIn social media marketing :) 2 u/abe17124 avatar abe17124 OP • 2d ago

I'm selling LinkedIn social media marketing :) 2 u/Last_Channel6190 avatar Last_Channel6190 • 2d ago

What service are you selling? 4 u/abe17124 avatar abe17124 OP • 2d ago

I'm selling LinkedIn social media marketing :) 2 Afraid_Ad5609 • 2d ago

Are you using only scraped leads, or lookalike leads from tools like ocean etc? 3 u/abe17124 avatar abe17124 OP • 2d ago

I haven’t yet used ocean so can’t say about that, only exclusively scraping leads 2 Afraid_Ad5609 • 2d ago

Are you using only scraped leads, or lookalike leads from tools like ocean etc? 3 u/abe17124 avatar abe17124 OP • 2d ago

I haven’t yet used ocean so can’t say about that, only exclusively scraping leads 2 u/abe17124 avatar abe17124 OP • 2d ago

I haven’t yet used ocean so can’t say about that, only exclusively scraping leads 2 Afraid_Ad5609 • 2d ago

Are you using only scraped leads, or lookalike leads from tools like ocean etc? 3 u/abe17124 avatar abe17124 OP • 2d ago

I haven’t yet used ocean so can’t say about that, only exclusively scraping leads 2 Snoo_72544 • 2d ago

omg I follow you on the BIP community on twitter, seems like you're killing it:)

I started doing b2b lead generation recently too

"Talk about their tools/problems/painpoints and offer a 1 sentence solution"

How are you personalizing this for each person? 3 Snoo_72544 • 2d ago

one more question, do you create the posts? The linkedin leads come from posts that you made right?

how do you make posts that are successful 3 u/abe17124 avatar abe17124 OP • 1d ago

Im actually scraping other influencer posts! Haven't started posting on linkedin yet 2 Snoo_72544 • 1d ago

wow smart! how do I find similar posts? can you send me an example one you've found? 2 u/abe17124 avatar abe17124 OP • 1d ago

random one i found on my feed - this is a classic lead magnet post. https://www.linkedin.com/posts/noah-b-tasler_gpt-5-just-became-my-full-time-closer-revived-activity-7369014836019580929-VSOu 2 Snoo_72544 • 1d ago

how do you get the emails? the apify scraper scrapes linkedin profiles 2 u/abe17124 avatar abe17124 OP • 1d ago

Use their LinkedIn to get their website > then use findymail 2 u/No-Advantage4069 avatar No-Advantage4069 • 1d ago

what if they don't have a website? 2 u/abe17124 avatar abe17124 OP • 1d ago

you can still use their linkedin - but you'll have to find other enriching tools

tbh I actually don't even bother enriching if they don't have a website because they're likely too small and won't have buying intent 3 u/No-Advantage4069 avatar No-Advantage4069 • 23h ago

Gotcha, thanks for the insight! 3 More replies ichoose100 • 1d ago

I notice that the major part of people commenting or liking an influencers post are wonna be influencers :-D 2 u/abe17124 avatar abe17124 OP • 1d ago

Heeeyy thank you for following!! I actually don't personalize this at all

Instead I talk 'generally' about the problem because the list is targeted. For example, if I'm targeting other Outbound agencies, I'm scraping people who have 'Instantly/Smartlead/Clay' somewhere in their profile and in the first line I just say

'You must be using Instantly/Smartlead/Clay' - This has worked great cuz it's personalized enough where it's general, but it's not too hyper personalized where it screams AI. 2 Snoo_72544 • 2d ago